The Influence of Aeta Traditional Healing Practices on Tourism Development in San Felipe, Zambales: A Phenomenological Study
DOI:
https://doi.org/10.65232/bsq8qv87Keywords:
Aeta, Cultural Tourism, Indigenous Knowledge, Phenomenology, Sustainable Development, Traditional HealingAbstract
Cultural tourism worldwide places indigenous communities at an important paradox between creating economic advantages and challenging the commodification of intangible cultural heritage. This interplay was explored through the effect of Aeta traditional healing on tourism development in San Felipe, Zambales. There is limited scholarly knowledge about the subtle, human qualities of the actors involved. This phenomenological study was conducted to investigate the meaning of such lived experiences. Data were gathered through in-depth, semi-structured interviews with ten purposively selected key informants (Aeta healers, LGU leaders, tourists). Thematic analysis revealed that Aeta healing is not merely a practice but a profound spiritual calling and a cornerstone of cultural identity. However, its intersection with tourism is shaped by multifaceted dynamics, a broad spectrum of readiness among healers, a critical knowledge and policy gap within the LGU, and a community-wide ethical negotiation to prevent exploitation, embodied by the principle of kusang loob (voluntary giving). The study concludes that sustainable integration requires a co-created, empathetic framework that prioritizes cultural sovereignty and ensures the Aeta are the definitive agents of tourism development centered on their heritage.
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Copyright (c) 2025 Dr. Renald Jay O. Fio, Natalie S. Dela Torre, Princess Debbie A. Francisco, Maribeth S. Gonzales, Loraine R. Ledesma, Carlyn Joy C. Malu-Ay, Elmarie D. Bersabal (Author)
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